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1. Brand management : principles and practices / Kirti Dutta.

by Dutta, Kirti.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Oxford University Press, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.827 DUB 2012] (4). Items available for reference: Eastern University Library [Call number: 658.827 DUB 2012] (1).
2. How brands grow : what marketers don't know / by Byron Sharp.

by Sharp, Byron.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: Eastern University Library [Call number: 658.827 SHH 2010] (1). Items available for reference: Eastern University Library [Call number: 658.827 SHH 2010] (1).
3. Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald.

by Oswald, Laura R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2012Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.802 OSM 2012] (1). Items available for reference: Eastern University Library [Call number: 658.802 OSM 2012] (1).

Last Updated on 25 March 2024
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